The wash experience where we focus on giving every customer a mini-detail at a reasonable price. White Horse is run by the Rust family and features an equestrian theme that is meant to complement the rich history and culture of Virginia. The name "White Horse" comes from a fishing rock on the east side of the Shenandoah River, that earned its name because when the water level rises the water rushing over the rock looks like white horses in full stride. Rust family legend states that John W. Rust pushed the rock into the river off a nearby mountain. Once you see the rock, you'll know it's only a legend!